The Coquette Aesthetic: How TikTok’s Latest Style Trend Is Taking Over

ByMiranda Davies

PHOTO BY VIKA_GLITTER ON PIXABAY

The Coquette aesthetic blends vintage softness with flirty confidence, and it’s quickly taking over TikTok. Think ribbons, lace, and pastel palettes paired with modern charm.

Creators are making it their own, sharing outfit ideas, makeup tips, and curated vibes. The trend’s appeal lies in how easily it mixes nostalgia with personality—making sweet style feel both current and expressive.

Hyper-Femininity As Empowerment

The coquette aesthetic embraces hyper-femininity as a form of self-expression. Instead of hiding behind neutral or edgy looks, people choose soft colors, frills, and classic feminine details to feel confident.

This trend flips the idea that femininity is weak. It shows how embracing traditionally girly styles can be bold and powerful.

Many find empowerment in wearing makeup, bows, and lace unapologetically. It’s less about fitting in and more about owning their style on their own terms.

Watch the video below to find out what coquette is about:

@getneonsupply

What is Coquette? Let’s explain this viral aesthetic for you. #coquette #coquetteaesthetic #trends #explained

♬ original sound – Trends, Branding, and Growth – Trends, Branding, and Growth

A Lifestyle Beyond Fashion

The coquette aesthetic goes beyond outfits—it influences how people decorate, create content, and express themselves daily. It’s a full lifestyle centered on charm, softness, and playfulness.

Fans embrace pastel palettes, vintage-inspired spaces, and curated makeup looks. In the following Instagram post, users explore their summer coquette style with fun options like Key West Kitten, Vintage Americana, Pastel 1950s, Western/Country, and Classic Coquette—showing how the aesthetic branches into personal mood and seasonal flair:

It’s not about strict rules but building a whimsical world that feels unique and expressive.

Navigating Inclusivity And Criticism

The coquette aesthetic has sparked both admiration and debate. While many enjoy its dreamy, vintage feel, others question its impact on beauty norms.

Critics argue it can reinforce narrow standards tied to femininity. The video below explores concerns about how the trend may repeat past issues tied to objectification and unrealistic ideals:

As creators push for inclusivity, the conversation shows how style can evolve through awareness and representation.

Miranda Davies

Miranda Davies

Hi, my name is Miranda Davies, and I’ve loved film and television all of my life. Some of my earliest memories involve me and family or friends catching the latest movies, or reclining on the couch to catch some awesome television, and I want to share that passion with fellow fans like you! The best way to celebrate film and television is to chat about it with people as equally passionate as you, so this website will be dedicated to being a hub for those that want to chat about their obsessions in a safe and welcoming environment that is fun to visit!