Recap of 2024’s Biggest TikTok and Instagram Challenges
By Miranda Davies | Updated February 23, 2025
PHOTO BY SURPRISING_SNAPSHOTS ON PIXABAY
2024 was a wild year for TikTok and Instagram challenges, with trends that captivated millions. From dance crazes to quirky food experiments, these challenges not only entertained but also sparked creativity across social media.
Recapping the biggest moments reveals what users loved and how these trends shaped online interactions.
Spicy Ramen Challenge
The Spicy Ramen Challenge took over TikTok and Instagram in 2024, with participants daring to eat insanely spicy noodles like Buldak and Samyang’s 2x Spicy & Hot Chicken.
Videos featured the intense preparation, fiery first bites, and dramatic reactions—some hilarious, others genuinely struggling. The exaggerated expressions and follow-up challenges kept audiences hooked.
This trend wasn’t just about the heat; it brought people together through shared experiences, turning a simple meal into viral entertainment.
Here’s one brave soul trying not one but three types of spicy noodles:
Pronunciation Challenge
The Pronunciation Challenge took over TikTok and Instagram in 2024, with users attempting to pronounce everyday words—often with surprising difficulty.
Words were grouped into fun categories like colors, food, and common phrases. The real challenge? Sometimes, the pronunciation wasn’t accepted, leading to multiple hilarious attempts before getting it “right.”
Some confidently mispronounced words without realizing it, while others got frustrated trying to guess the correct way. The unpredictable results made the challenge both entertaining and addictive.
Here’s one user growing frustrated over one word:
‘Mamushi’ Dance Challenge
The ‘Mamushi’ Dance Challenge became a viral hit on TikTok and Instagram in 2024, fueled by Megan Thee Stallion’s energetic track featuring Japanese rapper Yuki Chiba.
The challenge followed a specific choreography that quickly spread across social media, with thousands of users attempting to replicate the moves. Its popularity soared as influencers and dancers participated, making it a global sensation.
The trend highlighted how viral music challenges can captivate audiences and drive engagement across platforms.
Check out a sample dance below: